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why not...?

Icon: fake breitling watches Navitimer 1 41 mm chronograph

Marketers like the word. They always use it often, and sometimes even use it often. It's easy and impressive, but it can also be a trap. So let's take a look at some of the tabulation icons and their lives - these are not always fun...

First of all, what are we talking about?

The origin of the icon is religious, but the word icon is later associated with a person - or an object - representing a trend or a period. Therefore, the icons are references, guides and follow-up examples. It takes a few things to get this status: it needs to “stand out” and is called the origin of the trend or an indisputable representative. Like its religious pioneers, it has a powerful image that has resonated with a large group of connoisseurs. It conveys a message that draws people's attention and needs to be understood by most people.

In addition to "visual", the icon is also temporary. This is a lasting thing, and its image becomes stronger over time. Therefore, to be an idol, a person or object needs to survive for a period of time, resist its effects and continue to stand out, regardless of any new references, trends or fashion. Like a phoenix, it may die, but it will be reborn at the right moment. People will always come back.

But is this a powerful image and the ability to stand the test of time, enough to enter the Pantheon of marketing?

Not by yourself, no. Other elements will work soon. Images must be more than just powerful. It must be universal. In other words, it needs to cross the border and unify people. Everyone needs a "know" icon and can refer to it.

It loses its status as an object of emotion.imitation watches

With an almost sacred status, the icon is reassuring because it is stable and we think we know it. So it becomes inaccessible. Trying to change it will involve huge risks. Since it is a sign, it is also a goal that easily causes hatred and resentment.

So it is not easy on the land of celebrities, but the word continues to attract people and remains one of the foundations of marketing vocabulary.

Now that we are talking about marketing, let us ask another question: Who created an icon?

Some people think that you only need to associate this word with an object to give it the difference. This is the main problem. No one can judge whether something or someone is an idol. They often become a person.

No objects were created to be references.

This may be the fantasy of every product manager, but just the intention does not give the status, and this is only the passage of time. Therefore, there is a delay that is difficult to quantify or preemptive. Who would have thought that Citroen 2CV, Volkswagen Beetle, Coca-Cola or Weston 180 Moccas would be such a legend? nobody.

Due to their image and presence, the icon got all the attention. We only consider them, we always refer to them. But although it is immortal and very powerful, this icon is also a threat. This is dangerous because it can kill - not fast and violent, but slow, with a deadly kiss.replica watches swiss

Many people try to cast a shadow on it. However, they have disappeared and the icon still exists. Remember the brave souls who wanted to change the Coca-Cola formula in 1985? Others want to create competition or try to remove the icon from its base. But their attempts are in vain. Competition has few chances to win, and there are very few brands that claim to have multiple idols.

Icon training. We want to get close to them, and if it turns out that this is impossible, we will find other ways. how about it? By turning to the fake icon. Therefore, the icon is the origin of the counterfeit, filling the gap of “sentimentality” by realizing the dreams of those who cannot obtain the original.

Therefore, an icon is an asset because it is a threat. The watch industry is very clear...

The good thing about this theme is that you only need to write "signature watches", each with a name that can be added to the long list of these holy monsters. Submariner, Speedmaster, Reverso, Royal Oak... This list is of course much longer. These watches symbolize their time, and they live very well today, and their appeal has not diminished. We feel that they are very close to the nicknames we give them (Pepsi, Pogue, Subzilla, Anakin, Willard, Altman) and their own presence beyond the brand behind them (we say Sub or Speedy doesn't even mention the brand) .

Although their origins have not shown such success, they have dominated. How many people did the diver have when Sub was launched? Why is the racing watch into space so huge? How do the watches reserved for elite polo players become classics of watchmaking? Who can think of some screws and an octagonal bezel that will change the fate of a brand?

Destiny, image, name. That is the trilogy of the replica luxury watches dream.

But every success story has a dark side.

Today some brands have become prisoners of their own masterpieces. They took over and killed their owners. Like Frankenstein, they avoid any form of control and live their lives. We only need to "handle it" and accept their influence. Jaeger-LeCoultre can live without Reverso; Can Panerai survive without Luminor? maybe not.